<p><span class="s"></span></p>
<h1 id="day-3-of-100daysofcode">Day 3 of #100daysofcode:</h1>
<p>Brand Identity</p>
<h2 id="todays-topic-brand-identity">Today’s Topic: Brand Identity</h2>
<p>On Day 3, I worked on Brand Identity in my Skillcrush Course. It was meant to lead into web design and comps as well which is why I left as a part of my 100 days.</p>
<p>The focus was on creating an identity for a local based coffee company.</p>
<img alt="Image for post" src="https://miro.medium.com/max/4000/1*4lBvEXJY2P0Isq95gEZvgg.png" />

<h1 id="main-notes">Main Notes:</h1>
<h2 id="inspiration">Inspiration</h2>
<p>I went scouring the popular places for ideas of the feel of the brand.</p>
<p>Sites I used:
• <a href="http://behance.com" class="autolinkedURL autolinkedURL-url" target="_blank">behance.com</a>
• <a href="http://dribbble.com" class="autolinkedURL autolinkedURL-url" target="_blank">dribbble.com</a>
• <a href="http://pinterest.com" class="autolinkedURL autolinkedURL-url" target="_blank">pinterest.com</a></p>
<p>I knew I wanted a rugged homey feel and ended up going for a rubber stamp look for the overall visual theme.</p>
<p><img src="https://miro.medium.com/max/60/1*2jxqzX9F2vfnmyv3OtEg7w.jpeg?q=20" alt="Image for post" /></p>
<img alt="Image for post" src="https://miro.medium.com/max/3200/1*2jxqzX9F2vfnmyv3OtEg7w.jpeg" />

<p>Bossa Nova designed by Lisa Jacobs — <a href="http://dribbble.com" class="autolinkedURL autolinkedURL-url" target="_blank">dribbble.com</a><img src="https://miro.medium.com/max/60/1*FSW2YzsGyJJiznprjnSehw.png?q=20" alt="Image for post" /></p>
<img alt="Image for post" src="https://miro.medium.com/max/2000/1*FSW2YzsGyJJiznprjnSehw.png" />

<p>SurfCoffee Roasters / Leaf Coffee Roasters designed by Tugg Studio — <a href="http://behance.net" class="autolinkedURL autolinkedURL-url" target="_blank">behance.net</a></p>
<h2 id="naming"><strong>Naming</strong></h2>
<p>I <span id="rmm"><span id="rmm">c</span></span>hose the name, <strong>the</strong> <strong>Good Grind</strong> from a short list. I thought it was catchy and liked it. It also wasn’t taken so I was not going to get any copyright infringement that would hinder my creative process.</p>
<h2 id="color-palette"><strong>Color Palette</strong></h2>
<p>I didn’t really go looking for a color palette. I knew I wanted to use a multicolor option with brown, green and beige as the primary colors due to my UVP for the brand.</p>
<h2 id="uvp">UVP</h2>
<p>The Good Grind is a sustainable, coffee brand. 80% of items used or sold are either reusable or recyclable. We are a no-plastic brand so items such as straws are made with either paper or metal. All coffee bags are made from burlap, paper, cardboard or for a premium — metal.</p>
<h2 id="customer-avatar">Customer Avatar</h2>
<p>Family-friendly, millennial-first brand. Think the local coffee shop where students feel comfortable enough to study, mom groups stop by during their day to chat and enjoy a cup of coffee and local businesses are often seen partnering and stopping by. Large emphasis on approachability and relationship over scale.</p>
<h1 id="main-takeaways">Main Takeaways:</h1>
<h2 id="1-rubber-stamping-from-scratch-is-hard">1. Rubber Stamping from scratch is hard.</h2>
<p>I don’t recommend it personally but I liked my end result.</p>
<p><img src="https://miro.medium.com/max/60/1*7UM5MA0ultm8DqFv9ysP-Q.jpeg?q=20" alt="Image for post" /></p>
<img alt="Image for post" src="https://miro.medium.com/max/2400/1*7UM5MA0ultm8DqFv9ysP-Q.jpeg" />

<p><img src="https://miro.medium.com/max/46/1*BdgP2lqUfmeuyB7QPMmQng.jpeg?q=20" alt="Image for post" /></p>
<img alt="Image for post" src="https://miro.medium.com/max/3166/1*BdgP2lqUfmeuyB7QPMmQng.jpeg" />

<h2 id="2-iconography-can-be-fun">2. Iconography can be fun.</h2>
<p>I created these icons from scratch via Illustrator and just thinking about what I may need and how it may be used was fun.</p>
<p><strong>Icons:</strong>
• menu
• food/boulangerie
• tea
• shop
• events
• gift (for gift cards)
• certified b corp
• kids
• gluten free
• vegan
• vegetarian friendly
• envelope (for newsletter)</p>
<p><img src="https://miro.medium.com/max/60/1*joyYJGjzLlH9P18RgqBdJQ.png?q=20" alt="Image for post" /></p>
<img alt="Image for post" src="https://miro.medium.com/max/2376/1*joyYJGjzLlH9P18RgqBdJQ.png" />

<h1 id="beyond-the-course">Beyond the course:</h1>
<p>Some of my favorite clean/sustainable businesses that I used to think about how to model my UVP include:</p>
<p>— <a target="_blank" href="https://thebeautycounter.com">thebeautycounter.com</a>
— <a target="_blank" href="https://grovecollaborative.com">grovecollaborative.com</a></p>
<h1 id="find-me-elsewhere">Find Me Elsewhere:</h1>
<p>If you’re new here to the #kathycodes journey, let me start off by saying Welcome! 🎉</p>
<p>This is my first round of #100daysofcode so I’m starting off as a beginner and I’m learning with <em>Skillcrush — Break into Tech course</em></p>
<p>I’ll be documenting my journey in several ways, if you want tidbits find me on twitter at <a target="_blank" href="https://dev.to/kathyjeanjoseph">@kathyjeanjoseph</a> to view my to the day updates of my journey.</p>
<p>Visual? I’m on YouTube and view me in action and a less detailed version of my problems, solutions and takeaways.</p>


<span class="s"></span>

# Day 3 of #100daysofcode:


Brand Identity

## Today’s Topic: Brand Identity

On Day 3, I worked on Brand Identity in my Skillcrush Course. It was meant to lead into web design and comps as well which is why I left as a part of my 100 days.

The focus was on creating an identity for a local based coffee company.



<noscript><img alt="Image for post" class="dv iy dw iz w" src="https://miro.medium.com/max/4000/1*4lBvEXJY2P0Isq95gEZvgg.png" width="2000" height="840" srcSet="https://miro.medium.com/max/552/1*4lBvEXJY2P0Isq95gEZvgg.png 276w, https://miro.medium.com/max/1104/1*4lBvEXJY2P0Isq95gEZvgg.png 552w, https://miro.medium.com/max/1280/1*4lBvEXJY2P0Isq95gEZvgg.png 640w, https://miro.medium.com/max/1456/1*4lBvEXJY2P0Isq95gEZvgg.png 728w, https://miro.medium.com/max/1632/1*4lBvEXJY2P0Isq95gEZvgg.png 816w, https://miro.medium.com/max/1808/1*4lBvEXJY2P0Isq95gEZvgg.png 904w, https://miro.medium.com/max/1984/1*4lBvEXJY2P0Isq95gEZvgg.png 992w, https://miro.medium.com/max/2000/1*4lBvEXJY2P0Isq95gEZvgg.png 1000w" sizes="1000px"/></noscript>

# Main Notes:

## Inspiration

I went scouring the popular places for ideas of the feel of the brand.

Sites I used:
• behance.com
• dribbble.com
• pinterest.com

I knew I wanted a rugged homey feel and ended up going for a rubber stamp look for the overall visual theme.

![Image for post](https://miro.medium.com/max/60/1*2jxqzX9F2vfnmyv3OtEg7w.jpeg?q=20)

<noscript><img alt="Image for post" class="dv iy dw iz w" src="https://miro.medium.com/max/3200/1*2jxqzX9F2vfnmyv3OtEg7w.jpeg" width="1600" height="1200" srcSet="https://miro.medium.com/max/552/1*2jxqzX9F2vfnmyv3OtEg7w.jpeg 276w, https://miro.medium.com/max/1104/1*2jxqzX9F2vfnmyv3OtEg7w.jpeg 552w, https://miro.medium.com/max/1280/1*2jxqzX9F2vfnmyv3OtEg7w.jpeg 640w, https://miro.medium.com/max/1400/1*2jxqzX9F2vfnmyv3OtEg7w.jpeg 700w" sizes="700px"/></noscript>

Bossa Nova designed by Lisa Jacobs — dribbble.com![Image for post](https://miro.medium.com/max/60/1*FSW2YzsGyJJiznprjnSehw.png?q=20)

<noscript><img alt="Image for post" class="dv iy dw iz w" src="https://miro.medium.com/max/2000/1*FSW2YzsGyJJiznprjnSehw.png" width="1000" height="665" srcSet="https://miro.medium.com/max/552/1*FSW2YzsGyJJiznprjnSehw.png 276w, https://miro.medium.com/max/1104/1*FSW2YzsGyJJiznprjnSehw.png 552w, https://miro.medium.com/max/1280/1*FSW2YzsGyJJiznprjnSehw.png 640w, https://miro.medium.com/max/1400/1*FSW2YzsGyJJiznprjnSehw.png 700w" sizes="700px"/></noscript>

SurfCoffee Roasters / Leaf Coffee Roasters designed by Tugg Studio — behance.net

## **Naming**

I <span id="rmm"><span id="rmm">c</span></span>hose the name, **the** **Good Grind** from a short list. I thought it was catchy and liked it. It also wasn’t taken so I was not going to get any copyright infringement that would hinder my creative process.

## **Color Palette**

I didn’t really go looking for a color palette. I knew I wanted to use a multicolor option with brown, green and beige as the primary colors due to my UVP for the brand.

## UVP

The Good Grind is a sustainable, coffee brand. 80% of items used or sold are either reusable or recyclable. We are a no-plastic brand so items such as straws are made with either paper or metal. All coffee bags are made from burlap, paper, cardboard or for a premium — metal.

## Customer Avatar

Family-friendly, millennial-first brand. Think the local coffee shop where students feel comfortable enough to study, mom groups stop by during their day to chat and enjoy a cup of coffee and local businesses are often seen partnering and stopping by. Large emphasis on approachability and relationship over scale.

# Main Takeaways:

## 1\. Rubber Stamping from scratch is hard.

I don’t recommend it personally but I liked my end result.

![Image for post](https://miro.medium.com/max/60/1*7UM5MA0ultm8DqFv9ysP-Q.jpeg?q=20)

<noscript><img alt="Image for post" class="dv iy dw iz w" src="https://miro.medium.com/max/2400/1*7UM5MA0ultm8DqFv9ysP-Q.jpeg" width="1200" height="675" srcSet="https://miro.medium.com/max/552/1*7UM5MA0ultm8DqFv9ysP-Q.jpeg 276w, https://miro.medium.com/max/1104/1*7UM5MA0ultm8DqFv9ysP-Q.jpeg 552w, https://miro.medium.com/max/1280/1*7UM5MA0ultm8DqFv9ysP-Q.jpeg 640w, https://miro.medium.com/max/1400/1*7UM5MA0ultm8DqFv9ysP-Q.jpeg 700w" sizes="700px"/></noscript>

![Image for post](https://miro.medium.com/max/46/1*BdgP2lqUfmeuyB7QPMmQng.jpeg?q=20)

<noscript><img alt="Image for post" class="dv iy dw iz w" src="https://miro.medium.com/max/3166/1*BdgP2lqUfmeuyB7QPMmQng.jpeg" width="1583" height="2048" srcSet="https://miro.medium.com/max/552/1*BdgP2lqUfmeuyB7QPMmQng.jpeg 276w, https://miro.medium.com/max/1104/1*BdgP2lqUfmeuyB7QPMmQng.jpeg 552w, https://miro.medium.com/max/1280/1*BdgP2lqUfmeuyB7QPMmQng.jpeg 640w, https://miro.medium.com/max/1400/1*BdgP2lqUfmeuyB7QPMmQng.jpeg 700w" sizes="700px"/></noscript>

## 2\. Iconography can be fun.

I created these icons from scratch via Illustrator and just thinking about what I may need and how it may be used was fun.

**Icons:**
• menu
• food/boulangerie
• tea
• shop
• events
• gift (for gift cards)
• certified b corp
• kids
• gluten free
• vegan
• vegetarian friendly
• envelope (for newsletter)

![Image for post](https://miro.medium.com/max/60/1*joyYJGjzLlH9P18RgqBdJQ.png?q=20)

<noscript><img alt="Image for post" class="dv iy dw iz w" src="https://miro.medium.com/max/2376/1*joyYJGjzLlH9P18RgqBdJQ.png" width="1188" height="1200" srcSet="https://miro.medium.com/max/552/1*joyYJGjzLlH9P18RgqBdJQ.png 276w, https://miro.medium.com/max/1104/1*joyYJGjzLlH9P18RgqBdJQ.png 552w, https://miro.medium.com/max/1280/1*joyYJGjzLlH9P18RgqBdJQ.png 640w, https://miro.medium.com/max/1400/1*joyYJGjzLlH9P18RgqBdJQ.png 700w" sizes="700px"/></noscript>

# Beyond the course:

Some of my favorite clean/sustainable businesses that I used to think about how to model my UVP include:

— [thebeautycounter.com](https://thebeautycounter.com)
— [grovecollaborative.com](https://grovecollaborative.com)

# Find Me Elsewhere:

If you’re new here to the #kathycodes journey, let me start off by saying Welcome! 🎉

This is my first round of #100daysofcode so I’m starting off as a beginner and I’m learning with _Skillcrush — Break into Tech course_

I’ll be documenting my journey in several ways, if you want tidbits find me on twitter at [@kathyjeanjoseph](https://dev.to/kathyjeanjoseph) to view my to the day updates of my journey.

Visual? I’m on YouTube and view me in action and a less detailed version of my problems, solutions and takeaways.

Day 3 of #100daysofcode:

Kathy is a visual designer & digital marketer based in Sarasota, FL. On her journey to a career in tech, read about her lessons along the way. 


Kathy is a visual designer &amp; digital marketer based in Sarasota, FL. On her journey to a career in tech, read about her lessons along the way. 
